Shop this Earth Day on Myntra at a 40% discount from environment-friendly fashion brands including The Summer House, Terra Tribe, Sui, Grassroot by Anita Dongre, Mango, Fabindia, Mango, Kama Ayurveda, Forest Essentials and more. Choose from a wide range of sustainable fashion brands curated for your personality and make a fashion statement!
Target Audience:
| Persona | Demographics | Psychographic | Lifestyle | Behavioural |
|---|---|---|---|---|
| Adults | Ages 18+ | |||
| Female and male | ||||
| Working professionals, college students, homemakers | ||||
| Urban areas | Lookout for discounts and sales, seek the convenience of online shopping with the option to return/exchange and are open to experimenting with new styles | Follow fashion trends, active social life | Want to flaunt in-style fashion in weekend get-togethers and functions or sport trendy office wear | |
| Eco-conscious adults | Ages 25+ | |||
| Female and male in urban areas | Support environment-friendly products | Willing to pay more if quality is good and sustainable | Want to stand out, have strong opinions |
| Keyword | Search Volume | Competition |
|---|---|---|
| myntra for earth | 100–1K | Low |
| sale at myntra | 100K – 1M | Medium |
| earth day | 100K - 1M | Low |
| environment-friendly | 1K – 10K | Low |
| eco-conscious | 100 – 1K | Low |
| sustainable fashion brands | 1K – 10K | Low |
| handmade products | 1K – 10K | Medium |
| air signs by zodiac | 10K – 100K | Low |
| Fire signs by zodiac | 1K – 10K | Low |
| water signs by zodiac | 10K – 100K | Low |
| earth signs by zodiac | 1K – 10K | Low |
| find your fashion style | 100 – 1K | Low |
| be the real you | 100 – 1K | Low |
This Earth Day, Myntra has designed the perfect way to reconnect with nature and yourself. We mean it when we say, the blend of aesthetics and ethics just got a whole new definition! Premiering on our flagship e-store, ‘Myntra for Earth’, here is a Mega 40% sale on environment-friendly fashion curated for your personality. Bold, Fancy, or Elegant, wearing your personality boosts confidence, and now it is packed with the incentive to support sustainable fashion. Given a chance most of us would want to shop for eco-friendly products, but we lack the time to sort through the exploding number of brands, while many may not fall within our budget. So here’s your chance for eco-conscious fashion shopping at affordable rates.
Myntra has garnered an exquisite collection for Earth Day from an enterprising mix of brands that focus on keeping alive indigenous techniques, handwoven fabrics, and artisan work. You can find niche brands like No Nasties, The Summer House, Terra Tribe, Sui, Grassroot by Anita Dongre, PAADUKS, Greensoul, and Mochi Shoes along with leading brands like Mango, Fabindia, Unnati Silks, Nino Bambino, Mango, Kama Ayurveda, Forest Essentials and more.
Trust us, this Earth Day Sale is all about getting to know you better! From April 22nd to April 30th, the shopping experience is all set to begin with a ‘YOU’ personality quiz or select your Zodiac to derive an element, ‘Fire’, ‘Air’, ‘Water’, or ‘Earth’, and be spoilt for choices. Head to toe, wear your skin while you shop from sustainable fashion brands ranging from fabrics, tunics, accessories, and footwear to make-up. Curious to know what each element has to offer, here's a quick sneak peek!
**Fashion for Fire Element:** Are you vibrant, assertive, and ambitious? If you love being in the spotlight, then Myntra has just the right choices of flowing fabrics, smoky eyes, and stand-out fashion for you!
Fashion preference: Get your pack of bold prints, loud graphics, and eye-catching silhouettes or a gold cuff, and metal buttons to go retro!
Colours: Gold, Yellow, Orange, Red, Black
Make-up: Smoky eyes, Glowing skin, Neon shades
Fire signs by Zodiac: Sagittarius, Leo, Aries
Alt text: Fire Element - Find your fashion style | Image Source: Created on Canva
**Fashion for Water Element:** Do you like to keep to yourself in large crowds but love sharing your intense and passionate thoughts with your inner circle? Art comes naturally to you and Myntra has exclusive handmade products intuitively designed for you!
Fashion preference: Get your set of wavy, vintage clothes with trendy laces and pair it with duffle bags!
Colours: Blue, Jade Green, Orange, Pastel Colours
Make-up: Icy crystal, Water-colour tie-dye
Water signs by Zodiac: Pisces, Scorpio, Cancer
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Alt text: Water Element - Makeup to be the real you!| Image Source: Created on Canva
**Fashion for Air Element:** Lovers of adventure and leaders by choice, here are your quirky and trendy fashion choices! Don’t forget to pick out interesting and sophisticated accessories as well! You love communicating your needs and we love making it happen!
Fashion preference: Whether it is retro running sneakers or the new buzz in town ‘Cotton & Corn’ Sneakers, we have it all with trendy graphic tees and plain khaki shirts. Or go all in with bright and energetic imagery!
Colours: White, Grey, Yellow, Light Blue
Make-up: Fluffy brows, Monochrome, Hazy shadows
Air signs by Zodiac: Libra, Aquarius, Gemini
Alt text: Environment-friendly Air Element Styling | Image Source: Created on Canva
**Fashion for Earth Element:** Are you grounded, detail-oriented, and would go to the world’s end to get your goal? Myntra has the ultimate options of practical, comfortable fashion with the perfect yet subtle glam quotient just for you!
Fashion preference: Ace your fashion minimalist style with a turtle neck, cargo shoes, or a denim set. If your pick is pointy-toe heels we have them in eco-friendly silk and a pair of elegant pantsuits! Linen and floral prints are also a classic combination or go experimental with power colours!
Colours: Mustard, Brown, Dark shades of green and blue, Black, Turquoise, and Light Pink
Make-up: Vintage glam, two-toned shades, Precise eyeliner
Earth signs by zodiac: Taurus, Virgo, Capricorn
Alt text: Earth Element Styling - Find your Fashion Style| Image Source: Canva
And for those of you itching to do your bit this Earth Day, Myntra gives you the chance to catch the Green-a-Ware Bug. Customers can pack their old clothes and hand them over to the personnel delivering the Earth Day Sale package. Our partners will segregate the items and choose the best course between, recycling, rentals, or dropping them over at unprivileged.
Excited to get onto the Elemental Fashion trail? Get on your favourite Pyjamas this weekend and Shop till you drop at 40% off!
Click here to dig in and go wild at the Myntra for Earth store!